Announcement No. EXC A67062

Subject: Responsible Marketing Communication Policies

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             These policies are established to guide the organization’s marketing communications, ensuring the Company’s communications are accurate, transparent, fair, and considers the impact on society, consumers, and the environment. It applies to all communication channels, including online media, print media, television, radio, and various promotional activities, and is organized into the following topics:

1. Accuracy and Precision of Information:

• The information presented in marketing materials must be true, verifiable, and free from distortion of facts.

• Claims about the qualities of products or services must be supported by credible reference evidence.

• Avoid language that could be misleading or makes unfair comparisons to competitors.

2. Transparency and Disclosure:

• Disclose all information necessary for consumers to make informed decisions, such as price, terms of use, and precautions.

• Clearly identify the source of information

• Listen to and sincerely address consumers’ questions or concerns.

3. Fairness and Respect for Consumer Rights:

• Avoid using images or content that is discriminatory, disrespectful, or divisive to society.

• Respect consumers’ personal rights and privacy.

• Not to use marketing strategies that exploit consumers, such as exaggerated propaganda or deception.

4. Social and Environmental Responsibility:

• Take into account the impact of communication on society and the environment.

• Avoid promoting inappropriate behaviors such as excessive consumption or environmental damage.

• Support communication that fosters positive values and sustainable social development.

5. Communication with Vulnerable Groups:

• Prioritize communication with vulnerable groups, such as children, youth, seniors, or the underprivileged.

• Use language and communication styles appropriate for the target audience.

• Avoid content that could negatively impact vulnerable groups.

6. Compliance with Laws and Regulations:

• Strictly comply with laws and regulations related to advertising and marketing.

• Monitor and update policies to align with changes in laws and circumstances.

7. Evaluation and Improvement:

• Regularly evaluate policy compliance.

• Listen to feedback from stakeholders

• Improve policies to enhance efficiency and ensure they are aligned with the current situation.

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             The Company understands that effective marketing communication strengthens its corporate image and sets its products apart from competitors. However, the Company is committed to ethical, responsible, and fair marketing practices, ensuring no communication is unethical, false, ambiguous, or exaggerated, and that all information provided does not have negative short- or long-term societal impacts.

 

Therefore, this announcement is made for all relevant parties’ acknowledgment and strict compliance.

Note: These policies may be amended or revised as appropriate in the future.

 

Announced on December 26, 2024

-Signature -

(Mr. Suradej Tanpaibul)

Chief Executive Officer